Commercial / Brand
With over a decade of experience in media production, I create compelling, authentic, and cinematic content that helps brands tell their stories with impact and clarity.
Product / Seller Feature
For this Amazon.com collaboration, I directed and led the creative vision for a branded photo and video shoot with Juna, a science-backed wellness brand specializing in plant-powered supplements for sleep, detox, metabolism, and gut health. The deliverables were videos and photos to be used in multiple web and social posts throughout the year.
Project
Juna World
Year
2023
Role
Shoot Director
Live Events
Produced and edited on-site at Amazon’s Seller Conference in Seattle, these videos captured key moments and highlights in real time. I led end-to-end production, from live event coverage to post-production, delivering engaging content designed for immediate social distribution.
Project
Amazon Accelerate Event videos
Year
2022 + 2023
Social Campaign: lo-fi
I led the development and execution of our team’s lo-fi video strategy, creating authentic, trend-driven content to better connect with customers and foster brand sentiment. The campaign exceeded engagement benchmarks and was later adapted for international markets, contributing to global brand consistency and customer engagement.
Additionally, I created a series of quick-tip educational videos where I handled hosting, filming, and editing. These short, approachable videos simplified key concepts for small business owners, blending practical advice with a conversational tone to drive engagement and customer trust.
Project
@SellOnAmazon Lo-Fi Campaign
Year
2024-2025
A/B testing
For this paid social campaign, we captured a full-day testimonial shoot with a customer. To maximize limited footage, I crafted three distinct edits from the same material, each testing different messaging strategies. All versions exceeded performance benchmarks, but the project’s key insight was that behind-the-scenes style editing (Option 2) drove the highest engagement among our social audience.
Project
Customer Testimonial Paid Social Campaign
Year
2024