JUNA

Project
Seller Feature

Year
2023

Role
Shoot Director

For this Amazon collaboration, I directed and led the creative vision for a branded photo and video shoot with Juna, a science-backed wellness brand specializing in plant-powered supplements for sleep, detox, metabolism, and gut health. The deliverables were videos and photos to be used in multiple web and social posts throughout the year.

Juna is a female-founded wellness brand created by Jewel Zimmer and Taylor Lamb, blending plant-based ingredients and science-backed formulations to support modern consumers’ mind, body, metabolism, and microbiome. The founders’ complementary backgrounds in functional foods, medicinal plants, microbiome research, and brand strategy are central to Juna’s differentiated approach to wellness.

Given the company’s background, this campaign highlights the founders’ vibrant personalities to evoke female friendship. The photoshoot was staged outdoors in green and blue natural settings to convey calm and wellness.