Discount Koi

Project
Customer Testimonial Paid Social Campaign

Year
2024

Goals: A/B Testing of Video Content Strategy

For this paid social campaign, I led post-production editing after this full-day customer testimonial shoot. To maximize the value of a single production, I developed three distinct edits using the same source footage, each built around a different messaging and storytelling approach.

All three versions exceeded performance benchmarks, while the testing revealed a clear audience preference for the behind-the-scenes storytelling approach. Option 2 generated the strongest engagement, providing a valuable creative insight that informed future social content strategy.